Kelly J. Walker

KELLY JOHN WALKER, M.S.

10609 South Lake Gambusi, Vail, AZ 85641

(541) 419-9976 | Kelly@KellyJohnWalker.com

RAISON D’ÊTRE

I am an award-winning Creative Strategist, Marketing Director, and Senior Copywriter who thrives on growing brands and ROI through strategic creativity, data-driven lead generation and competitive brand positioning. 

EXPERTISE

• Marketing Strategy & Creative direction
• Digital Media & Analytics
• Brand development strategy
• Content marketing, copywriting, editing
• Advertising strategy & creative
• Multimedia marketing
• Video scripting, direction, editing
• Public relations
• Data-driven marketing management
• Bilingual

RECENT EXPERIENCE

Viva Coffee House, Marketing Director, Co-owner • Oct 2018-Present

• All aspects of marketing, brand development and community relations
• Co-managing a complex retail coffee shop
• Founded FreedomTalk publication and events.

Strategic Dentistry, Senior Copywriter & Editor-in-Chief • July, 2019-Oct 2020 (Laid off due to pandemic)

Reference: Cori Ricca, Marketing Director (602) 885-0315

• Writing/editing email campaigns, website copy, ad campaigns, etc.
• Promoted to Editor-in-Chief for award-winning national Incisor publication
• Project creative direction
• Led projects and project teams

Freelance Senior Copywriter & Creative Strategist • 2017-2019

Reference: Kelly Martin, Founder & CEO, Dakine 420 (541) 408-4088

• Conceptualizing and creating multimedia ad campaigns
• Writing/editing website copy, blogs, ad campaigns, etc.
• Project creative direction
• Brand discovery, name & tagline creation
• Video scripting & creative direction
• Business development

Sunshine Retirement Services, Marketing Director • 2016-2017

References: Mark Peper, COO (650) 580-5475, Stephen Eatman, Sales Director (949) 877-6383

Temporary position to revamp Marketing Department, launch newly-acquired retirement community, direct corporate and community marketing.

• Worked closely with Sales Director; achieved record occupancy levels across 20 communities in seven states (average census high 90th percentile.)
• Analyzed and managed data and KPI’s across multiple media.
• Audited contract agencies; cut marketing budget by 10% while increasing results: Highest Facebook engagement ever, media coverage, SEO ranking, etc.
• Renegotiated media buy budgets, referral company contracts (LeaseHawk, SiteStaff, You’ve Got Leads, A Place for Mom) to secure better value for the company.
• Created a data dashboard to document leads, tours and move-ins across all media.
• Creative directed exceptional multimedia advertising campaigns.
• Led creation of Content Marketing Plan; Lead Nurturing email campaign
• Addressed website and SEO issues; re-wrote Web copy and new pages.
• Created PR and online review policy

Resonant Agency, Creative Director, Senior Copywriter, Co-Principal•2010-2016 Marketing, branding & advertising agency located in Bend, Oregon.

• Led brand identity and brand development, marketing strategy for more than forty companies, non-profits and celebrities in traditional, social and digital media.
• Directed multimedia brand development campaign that grew Cascade Alchemy Distillery sales 300%, saved $10,000 in costs and created 2 jobs within two months of implementation. See http://www.omep.org/success-story/cascade-alchemy.
• Conducted qualitative and quantitative marketing research, implemented rebrand and marketing plan that grew Mosaic Medical into one of the region’s top healthcare clinics.
• Grew Cannafo.com Facebook Average Daily Organic Reach 1006% within first 30-days. Received over 2 million hits by third month, average time on page of 6-15 min.
• Directed and created content for more than twenty websites.
• Led high-level marketing, brand development and advertising campaigns for hundreds of national and local organizations.
• Supervised marketing staff, contractors and interns. 

Sublime Creative Agency, Founder, Creative Director • 2005-2010

Creative agency located in Bend, Oregon

• Founded and sold one of Oregon’s most successful creative agencies.
• Won over a dozen Best of Show awards for advertising, branding, copywriting.
• Led brand identity and brand development, advertising and marketing strategy for more than thirty companies and non-profits.

Sunriver Owners Association, Environmental Director • 1999-2005

• Managed $700,000 annual budget, contract vendors and a departmental staff.
• Oversaw compliance of city rules & regs in cooperation with local law enforcement.
• Won over $500,000 in grants and cost-sharing funds.
• Collaborated with non-profit and governmental land use and conservation entities.
• Received Bronze Smokey Bear Award for forest management practices.
• Facilitated community meetings, mentored employees and interns.
• Communications: Wrote articles and gave presentations on environmental issues.

EDUCATION

New Mexico State University, Master of Science, Environmental Science; Graduate Fellowship, US Department of Defense (DOD) • Graduate Fellowship, NRCS • May 1999

Ambassador University, Bachelor of Arts in English and Liberal Arts, Minors in Spanish, Education • May 1993

TOOLS

• Microsoft Office
• Hubspot
• Salesforce
• Google AdWords
• Facebook, Twitter, Instagram, etc.
• Adobe Suite
• Video editing
• Basecamp
• WordPress
• Slack
• MailChimp, C. Contact

AWARDS

Recipient of 25 American Advertising Federation (formerly ADDY) Awards

Categories: Mixed Multiple Media, Elements of Advertising, Radio Campaign, Newspaper Campaign, Television, Out of Home, Exterior Signage, Vehicle Signage, Public Service, Advertising Industry Self-Promotion.

• Drake (Best in show): 2
• Gold: 6
• Silver: 8
• Bronze: 9

PORTFOLIO OF WORK

www.KellyJohnWalker.com

BOARDS & PUBLIC SERVICE

• City Club Marketing Committee
• Tucson American Advertising Federation Board Director
• Bend American Advertising Federation Board Director
• Swivel Marketing Conference Board Director
• Deschutes Noxious Weed Board, Vice Chair
• Project Wildfire, Vice Chair
• Upper Deschutes Watershed Council
• Deschutes Soil & Water Conservation District, Co-Chair
• NAMI Central Oregon Advisor
• Volunteer Teacher, Waterfield Institute, Sri Lanka, 1990-91