My Resume

KELLY JOHN WALKER, M.S.

10656 South Miramar Canyon View, Vail, AZ 85747

(541) 419-9976 | Kelly@KellyJohnWalker.com

RAISON D’ÊTREKeyboard magic copy

I am an award-winning Creative Strategist, Marketing Director, and Senior Copywriter who thrives on growing brands and ROI through strategic creativity, data-driven lead generation and competitive brand positioning. 

EXPERTISE

  • Marketing Strategy & Creative direction
  • Digital Media & Analytics
  • Brand development strategy
  • Content marketing, copywriting, editing
  • Advertising strategy & creative
  • Multimedia marketing
  • Video scripting, direction, editing
  • Public relations
  • Data-driven marketing management
  • Bilingual

RECENT EXPERIENCE

Vinci Digital Marketing, Contract Senior Creative Strategist • Current

Reference: Gerald Vinci, CEO, (831) 920-0479 

As contract Senior Creative Strategist for Vinci, my duties include:

  • Conceptualizing and creating multimedia ad campaigns
  • Analyzed and managed data and KPI’s across multiple media.
  • Managing social media marketing
  • Writing/editing website copy, blog writing, SEO content writing (Senior copywriting of any needed content)
  • Team creative direction
  • Brand discovery, name & tagline creation
  • Video concepting & scripting
  • Pay-per-click management
  • Business development

Sunshine Retirement Services, Marketing Director • 2016-2017

References: Mark Peper, COO (650) 580-5475

Stephen Eatman, Sales Director (949) 877-6383

Temporary position to revamp Marketing Department, launch newly-acquired retirement community, direct corporate and community marketing.

  • Worked closely with Sales Director; achieved record occupancy levels across 20 communities in seven states (average census high 90th percentile.)
  • Analyzed and managed data and KPI’s across multiple media.
  • Audited contract agencies; cut marketing budget by 10% while increasing results: Highest Facebook engagement ever, media coverage, SEO ranking, etc.
  • Renegotiated media buy budgets, referral company contracts (LeaseHawk, SiteStaff, You’ve Got Leads, A Place for Mom) to secure better value for the company.
  • Created a data dashboard to document leads, tours and move-ins across all media.
  • Creative directed exceptional multimedia advertising campaigns.
  • Led creation of Content Marketing Plan; Lead Nurturing email campaign
  • Addressed website and SEO issues; re-wrote Web copy and new pages.
  • Created PR and online review policy

Resonant Agency, Creative Director, Senior Copywriter, Co-Principal•2010-2016 Marketing, branding & advertising agency located in Bend, Oregon.

  • Led brand identity and brand development, marketing strategy for more than forty companies, non-profits and celebrities in traditional, social and digital media.
  • Directed multimedia brand development campaign that grew Cascade Alchemy Distillery sales 300%, saved $10,000 in costs and created 2 jobs within two months of implementation. See http://www.omep.org/success-story/cascade-alchemy.
  • Conducted qualitative and quantitative marketing research, implemented rebrand and marketing plan that grew Mosaic Medical into one of the region’s top healthcare clinics.
  • Grew Cannafo.com Facebook Average Daily Organic Reach 1006% within first 30-days. Received over 2 million hits by third month, average time on page of 6-15 min.
  • Directed and created content for more than twenty websites.
  • Led high-level marketing, brand development and advertising campaigns for hundreds of national and local organizations.
  • Supervised marketing staff, contractors and interns. 

Sublime Creative Agency, Founder, Creative Director • 2005-2010

Creative agency located in Bend, Oregon

  • Founded and sold one of Oregon’s most successful creative agencies.
  • Won over a dozen Best of Show awards for advertising, branding, copywriting.
  • Led brand identity and brand development, advertising and marketing strategy for more than thirty companies and non-profits.

Sunriver Owners Association, Environmental Director • 1999-2005

  • Managed $700,000 annual budget, contract vendors and a departmental staff.
  • Oversaw compliance of city rules & regs in cooperation with local law enforcement.
  • Won over $500,000 in grants and cost-sharing funds.
  • Collaborated with non-profit and governmental land use and conservation entities.
  • Received Bronze Smokey Bear Award for forest management practices.
  • Facilitated community meetings, mentored employees and interns.
  • Communications: Wrote articles and gave presentations on environmental issues.

EDUCATION

New Mexico State University, Master of Science, Environmental Science; Graduate Fellowship, US Department of Defense (DOD) • Graduate Fellowship, NRCS • May 1999

Ambassador University, Bachelor of Arts in English and Liberal Arts, Minors in Spanish, Education • May 1993

TOOLS

  • Microsoft Office
  • Hubspot
  • Salesforce
  • Google AdWords
  • Facebook, Twitter, Instagram, etc.
  • Adobe Suite
  • A Place for Mom
  • You’ve Got Leads
  • LeaseHawk
  • Basecamp
  • WordPress
  • Slack
  • MailChimp, C. Contact

AWARDS

Recipient of 25 American Advertising Federation (formerly ADDY) Awards

Categories: Mixed Multiple Media, Elements of Advertising, Radio Campaign, Newspaper Campaign, Television, Out of Home, Exterior Signage, Vehicle Signage, Public Service, Advertising Industry Self-Promotion.

  • Drake (Best in show): 2
  • Gold: 6
  • Silver: 8
  • Bronze: 9

PORTFOLIO OF WORK

www.KellyJohnWalker.com

BOARDS & PUBLIC SERVICE

  • City Club Marketing Committee
  • Tucson American Advertising Federation Board Director
  • Bend American Advertising Federation Board Director
  • Swivel Marketing Conference Board Director
  • Deschutes Noxious Weed Board, Vice Chair
  • Project Wildfire, Vice Chair
  • Upper Deschutes Watershed Council
  • Deschutes Soil & Water Conservation District, Co-Chair
  • NAMI Central Oregon Advisor
  • Volunteer Teacher, Waterfield Institute, Sri Lanka, 1990-91

 


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