Duke Warner Realty, a cornerstone Central Oregon business for nearly 50 years, hired me with the mandate to help them appear less stodgy while preserving their refined and authoritative reputation.
My process began by interviewing Kitty Warner, a pillar in the Central Oregon community and a real estate pioneer since 1958; I then wrote a biography that was published in regional media.
I created a new campaign centered around the tagline, We’re not just Realtors; We’re Central Oregon, then directed a high-level photoshoot of local athletes with Timothy Park Photography. I used the photos to create print and television ads coupled with a long-running social media campaign. A themed radio campaign complemented the visuals. Additionally, I wrote blogs and produced a weekly real estate video for their social media.
Duke Warner continues to utilize the campaign, and it has revolutionized their brand image. Goodbye stodgy, hello relevant!