The campaign I created for Cascade Alchemy Distillery increased their sales 350% within four months, setting their brand apart from competing distilleries. Whereas other distilleries unanimously focused their advertising on the same things–the quality of water they use, their process, etc.–I focused on connecting the product to the very active Central Oregon demographic as part … More Growing a Spirit Distillery by 350%
One of the nation’s top Realtors came to me needing better branding and creative campaigns that would demonstrate her values, skill and heart to the community. I combined Karen’s knowledge of Central Oregon history with my own knowledge of local flora and fauna to produce a new brand identity depicting an osprey in an indigenous … More A Story of Belonging
Duke Warner Realty, a cornerstone Central Oregon business for nearly 50 years, hired me with the mandate to help them appear less stodgy while preserving their refined and authoritative reputation. My process began by interviewing Kitty Warner, a pillar in the Central Oregon community and a real estate pioneer since 1958; I then wrote a … More The Cure for “Stodgy.”
As a powdered fertilizer and hydroponics supply company, Dakine 420 knew they needed an extraordinary brand that would jump off the shelves and get their new company competing in the already crowded market of hydroponics and indoor gardening. I contacted a Bend, Oregon fine artist I had been watching on Instagram and teamed with him … More Outrageous Branding & Product Development!