One of the nation’s top Realtors came to me needing better branding and creative campaigns that would demonstrate her values, skill and heart to the community. I combined Karen’s knowledge of Central Oregon history with my own knowledge of local flora and fauna to produce a new brand identity depicting an osprey in an indigenous … More A Story of Belonging
Duke Warner Realty, a cornerstone Central Oregon business for nearly 50 years, hired me with the mandate to help them appear less stodgy while preserving their refined and authoritative reputation. My process began by interviewing Kitty Warner, a pillar in the Central Oregon community and a real estate pioneer since 1958; I then wrote a … More The Cure for “Stodgy.”
An up-and-coming Senior Living company with twenty communities across the nation had a real issue…Their ads looked like carbon copies of their competitors’ ads. The company needed brand distinction, a unique voice that would increase leads and well as community tours and move-ins. … More Senior Living Multimedia Campaign
A newly-launched personal training studio needed an advertising campaign that would emphasize the benefits of their model over fitness clubs and gyms. I decided on a very fun and creative campaign lampooning some of the more challenging personalities one encounters in a large gym setting. The ads highlighted The Grunter: the muscular, steroid-sucking muscle-head on … More Humor That Resonates
An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the … More Simplicity.
This page has odds and ends from various campaigns…