A Story of Belonging

One of the nation’s top Realtors came to me needing better branding and creative campaigns that would demonstrate her values, skill and heart to the community. I combined Karen’s knowledge of Central Oregon history with my own knowledge of local flora and fauna to produce a new brand identity depicting an osprey in an indigenous … More A Story of Belonging

Humor That Resonates

A newly-launched personal training studio needed an advertising campaign that would emphasize the benefits of their model over fitness clubs and gyms. I decided on a very fun and creative campaign lampooning some of the more challenging personalities one encounters in a large gym setting. The ads highlighted The Grunter: the muscular, steroid-sucking muscle-head on … More Humor That Resonates

Simplicity.

An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the … More Simplicity.