With a Bachelor’s in English Literature and Advanced Composition and over 15 years of experience, I’m an A-level commercial copywriter. You can expect consistently high standards, grammatical precision and attention-grabbing creativity. No wonder one of my nicknames is “Mr. Write.” … More Commercial Copywriting Samples
The campaign I created for Cascade Alchemy Distillery increased their sales 350% within four months, setting their brand apart from competing distilleries. Whereas other distilleries unanimously focused their advertising on the same things–the quality of water they use, their process, etc.–I focused on connecting the product to the very active Central Oregon demographic as part … More Growing a Spirit Distillery by 350%
One of the nation’s top Realtors came to me needing better branding and creative campaigns that would demonstrate her values, skill and heart to the community. I combined Karen’s knowledge of Central Oregon history with my own knowledge of local flora and fauna to produce a new brand identity depicting an osprey in an indigenous … More A Story of Belonging
In a milieu of cookie-cutter, digitally-rendered graphics, our Goodnight Bend ads gained widespread attention and inspired a number of fond comments. The reaction to the ads was positive to say the least, and played a part in measurable growth of the business. … More Fine Art Applied to Advertising
Duke Warner Realty, a cornerstone Central Oregon business for nearly 50 years, hired me with the mandate to help them appear less stodgy while preserving their refined and authoritative reputation. My process began by interviewing Kitty Warner, a pillar in the Central Oregon community and a real estate pioneer since 1958; I then wrote a … More The Cure for “Stodgy.”
As a powdered fertilizer and hydroponics supply company, Dakine 420 knew they needed an extraordinary brand that would jump off the shelves and get their new company competing in the already crowded market of hydroponics and indoor gardening. I contacted a Bend, Oregon fine artist I had been watching on Instagram and teamed with him … More Outrageous Branding & Product Development!
An up-and-coming Senior Living company with twenty communities across the nation had a real issue…Their ads looked like carbon copies of their competitors’ ads. The company needed brand distinction, a unique voice that would increase leads and well as community tours and move-ins. … More Senior Living Multimedia Campaign
A newly-launched personal training studio needed an advertising campaign that would emphasize the benefits of their model over fitness clubs and gyms. I decided on a very fun and creative campaign lampooning some of the more challenging personalities one encounters in a large gym setting. The ads highlighted The Grunter: the muscular, steroid-sucking muscle-head on … More Humor That Resonates
An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the … More Simplicity.
A sampling of brand identities I have Creative Directed. I write corporate names and taglines, then work with various artists on logo design. Additionally, as a respected branding professional, I hosted an educational video series, A Swig of Branding.