Commercial Copywriting Samples

With a Bachelor’s in English Literature and Advanced Composition and over 15 years of experience, I’m an A-level commercial copywriter. You can expect consistently high standards, grammatical precision and attention-grabbing creativity. No wonder one of my nicknames is “Mr. Write.” … More Commercial Copywriting Samples

Growing a Spirit Distillery by 350%

The campaign I created for Cascade Alchemy Distillery increased their sales 350% within four months, setting their brand apart from competing distilleries. Whereas other distilleries unanimously focused their advertising on the same things–the quality of water they use, their process, etc.–I focused on connecting the product to the very active Central Oregon demographic as part … More Growing a Spirit Distillery by 350%

A Story of Belonging

One of the nation’s top Realtors came to me needing better branding and creative campaigns that would demonstrate her values, skill and heart to the community. I combined Karen’s knowledge of Central Oregon history with my own knowledge of local flora and fauna to produce a new brand identity depicting an osprey in an indigenous … More A Story of Belonging

Outrageous Branding & Product Development!

As a powdered fertilizer and hydroponics supply company, Dakine 420 knew they needed an extraordinary brand that would jump off the shelves and get their new company competing in the already crowded market of hydroponics and indoor gardening. I contacted a Bend, Oregon fine artist I had been watching on Instagram and teamed with him … More Outrageous Branding & Product Development!

Humor That Resonates

A newly-launched personal training studio needed an advertising campaign that would emphasize the benefits of their model over fitness clubs and gyms. I decided on a very fun and creative campaign lampooning some of the more challenging personalities one encounters in a large gym setting. The ads highlighted The Grunter: the muscular, steroid-sucking muscle-head on … More Humor That Resonates

Simplicity.

An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the … More Simplicity.

Brand Identity

A sampling of brand identities I have Creative Directed. I write corporate names and taglines, then work with various artists on logo design. Additionally, as a respected branding professional, I hosted an educational video series, A Swig of Branding.