Simplicity.

An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the feel of a financial services ad, but sense something unique and attractive.

To make ProCFO’s ads stand out in their industry, I utilized their brand color scheme in simple, uncluttered layouts. I created attention-getting headlines and compelling copy to accompany images of recognizable landscapes, activities and wildlife in their area of business.

The client expressed great satisfaction and media reps complimented me on the campaign.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s