An established financial in-sourcing company came to me needing a sophisticated, elegant ad campaign. I studied their competition and other players in the financial industry in their chosen media environments. My objective was to make their campaign recognizable in character, but original in execution. In other words, I wanted the viewer to immediately get the feel of a financial services ad, but sense something unique and attractive.
To make ProCFO’s ads stand out in their industry, I utilized their brand color scheme in simple, uncluttered layouts. I created attention-getting headlines and compelling copy to accompany images of recognizable landscapes, activities and wildlife in their area of business.
The client expressed great satisfaction and media reps complimented me on the campaign.